Social Research : Marketing and Communication
Social marketing and communication research constitute a special expertise of MaRS. The agency draws strength from the extensive past experiences of the research professionals in this field as well as the commercial marketing research projects carried out.
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Opportunities & Barriers for adoption of contraception |
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Retail audit of condoms & contraceptives |
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Assessment of alternative contraceptive marketing strategies |
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Audience research |
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Pre-testing of communication materials and campaigns |
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Formative research for developing communicative strategy |
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Communication Needs Assessment
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Creative communication research |
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Development of CSM strategy |
Some of the ongoing and recently completed assignments in this sector by MaRS include,
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Removal of stigma content in HIV/AIDS communication: Development of creative filters and pre-testing modules to assess for HIV/AIDS communicator |
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Monitoring IUD and Medical Abortion multi-media campaigns in 5 states of India |
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Formative research and pretesting of campaign materials for a communication campaign for involvement of men during antenatal and postnatal care |
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Pretesting of IUD and MA campaigns in MP, Andhra Pradesh and Guwahati |
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Upgradation of the Communication Management Information System (CMIS) for NACO |
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A KAP study on condom usage: Development of Condom Social Communication and Marketing Strategy for a state in India |