Syndicate Research

Three major syndicated research products launched by MaRS in the past few years include,

A study on the life, times and attitudes of Indian Urban Male - The study was carried out among urban Indian working men belonging to socio economic classes A, B and C. Survey was carried out in a total of 35 towns including all the major metros. Total sample size was 11,370 men across the 35 sample towns and the four age segments. The study highlights were brought out by Business Today as a cover story in December issue of 2007. Detailed report was syndicated.

M: Driveway 2008 - A report on car owners- an attitude involvement and self profile of vehicle owners based on a survey among 757 respondents in 8 major towns in India.

Customer satisfaction survey among air travelers- The study was carried in the fourth quarter of 2009 and the study findings were published in Hindustan Times, one of the leading newspapers in India on 23 December 2009. Detailed report was syndicated.