Consultants for Market Research and Survey

People

  • Mr. Raghu Roy Chief Executive

    Mr. Raghu Roy,Chief Executive

    Mr. Raghu Roy, the Chief Executive of the agency is a senior market and social research professional in India. Prior to setting up MaRS, Raghu had been the CEO of Operations Research Group (ORG, currently taken over by A C Nielsen). During his 30 year career, he has managed and revamped some of the largest research projects in India including retail audits of consumer products, trade audit of pharmaceutical products, prescription audits. He also conceptualized and launched India Readership Survey (IRS). Launching of IRS at the time when NRS was going strong had been a difficult and risky decision for the team, but the methodology and concept formulated has passed the test of time and has remained robust as ever, till today. Mr. Raghu has initiated many other pioneering projects and has worked for private sector as well as public social sector clients with almost equal intensity.

  • Mr. Manoj K Pandey Looks after the data management

    Mr. Manoj K Pandey,Looks after the data management

    Mr. Manoj K Pandey, looks after the data management, data mining/analysis and programming requirements for the organization. He holds a Master of Science degree in Information Technology. He has earlier worked with ORG (currently A C Nielsen) and AIMS Research.

  • Mr. N C Patel General Manager - Field Operations

    Mr. N C Patel,General Manager - Field Operations

    Mr. N C Patel, General Manager - Field Operations, is among the senior most field professionals in India. He has managed fieldwork and surveys in all sectors of social and market research activities, retail audits as well as readership surveys.

MaRS Technical Advisors

In addition to the core team, MaRS draws upon an extensive network of research professionals and consultants as required for any particular study.

  • Ms. Sonalini Mirchandani Leading Professional in Development Communication and Communication Research in India

    Ms. Sonalini Mirchandani,Leading Professional in Development Communication and Communication Research in India

    Ms. Sonalini Mirchandani, a leading professional in development communication and communication research in India, started her career as a civil servant in the Indian Foreign Service. Moving on to work in the private sector, she was Vice President Operations Research Group (presently AC Nielsen ORG-MARG) before joining Johns Hopkins University (JHU) in 1995 as Resident Advisor on the Innovations in Family Planning Services Project (IFPS) in Uttar Pradesh. As Country Director JHU (2004-07), Ms. Sonalini led the design and implementation of a statewide HIV/AIDS communication program funded by USAID in Maharashtra, and provided technical assistance to the National AIDS Control Organization (NACO). She has handled an array of communication consultancy assignments in research, strategy design and training for the private sector as also for leading bilateral and multilateral organizations including the World Bank, Danida, UNICEF, DFID, among others. Ms. Sonalini is currently the founder chief executive of The Communication Hub, a leading development and social communication agency in India

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