R | Scape : India Rural
![A study by IIM-A, MaRS A study by IIM-A, MaRS](../images/r-scape-iim-study.png)
MaRS launched the first in the series “R Scape- Understanding rural consumer behaviour” in association with IIM-Ahmedabad, with Dr. Piyush Sinha, Professor of Marketing, IIM-A, providing critical inputs. Inputs were also provided by Geometry Global/Encompass and Decision Support Systems
An innovative and pioneering study, the main objectives were