Social Research

We are operating in a rapidly changing social and economic environment in the country.

• The development paradigm has changed - from supply driven programming to incorporating aspects of demand generation.
• The role of communication has changed - from being a support service to becoming an integral part of the main agenda.
• Peoples’ attitudes and behaviours have come to be realized as key determinants of program success.

Changing role for social research :

• It must react and provide information quickly
• It must innovate, and introduce creativity in research tools
• It must develop monitoring systems that are capable of sounding alarms

MaRS - Expertise

MaRS Monitoring & Research Systems (MaRS) Pvt. Ltd. has been formed with the explicit objective of addressing the changing research needs using contemporary research concepts, designs and tools.

MaRS uses specialized and sophisticated research tools drawn from quantitative and qualitative instruments of enquiry. These tools distill the varied experiences of MaRS professionals to meet two specific needs of development planners,

• They help in more efficient information planning and usage by optimising time and managerial as well as financial resources.
• They bring in standardization across projects and periods; yet allow incorporation of project - specific issues and concerns.
• MaRS uses specialized and sophisticated research tools drawn from quantitative and qualitative instruments of enquiry. These tools distill the varied experiences of MaRS professionals to meet two specific needs of development planners.

MaRS - List of Assignments